With so many products and services looking to get noticed, a well designed brand or logo can help your business compete. With only a few moments to make an impression, your brand or logo design can be decisive.
Most people, when they hear the word "branding", think "logos" - and indeed, the importance of a good logo cannot be overestimated.
However, the David Lawrence Group believes designing a powerful brand means more. It involves carefully blending the core purpose and focus of your business, into a clear, distinct and memorable package - with your logo as the tangible centrepiece.
So before we begin designing your brand we will ask you to consider your business.
- What kind of personality does your business have?
- Is it conservative and solid? Outgoing and fun? Robust and strong?
- What is your business focused on doing?
- Whom do you want to work with?
- How does your business differ from the competition?
Once we know the answers to these questions, we will be well on the way to providing your business with a high quality brand.
Check out our brand portfolio to see how the David Lawrence Group has helped other companies differentiate themselves, or contact us today for more information.
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Small Business Logo Design
The benefits from a strong brand are clear. But branding is even more important for small businesses and independent professionals because they often face tighter competition.
For small businesses, a well executed logo is usually enough to help you appear more professional and stand out from your competitors.
The David Lawrence Group has years of experience designing logos, check out our brand portfolio for a few examples.
If you like what you see, contact us for a FREE Small Business Logo Design consultation.
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SME Brand
Design
from
£599
suitable for SMEs
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SME Brand Design
For businesses with a slightly larger budget, we offer a fuller branding package that includes:
- A choice of two unique logo designs
- A company colour palette to match (web & print)
- A Company typography guide (web & print)
The David Lawrence Group has years of experience designing and improving company brands.
Check out our brand portfolio for a few logo examples or contact us now for your FREE SME Brand Design consultation.
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Web Identity Consulation
from
£999
suitable for SMEs
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Web Identity Consultation
As more companies extend their services to the web, designers are facing greater difficulty in creating unique online identities. While your website needs to support your company"s offline brand, it cannot undermine a user"s experience of interacting with your company.
Ask yourself if a user was to visit your website with your logo covered, would they recognise it? Try this on many competing sites and they will appear dismayingly similar. The user interface, the layout, the color palette, even the same neutral editorial tone appear interchangeable.
The David Lawrence Group offers SMEs a unique service where we will analyse your business and any current website with the aim of improving its' interactive branding.
For example:
If your business is about service then your web identity should be strong in marketing and content presentation. It's about reflecting your companys' voice and tone.
If your business is commerce focussed then you need to offer a site that gives your users many ways to get to the information they want.
If your business is all about community then on your site you need to offer chat and forum facilities. Barriers to participation need to be minimal and feedback must be immediate.
If your business is focussed on customer care your site needs to offer personalisation and the ability to interact with a customer service representative.
Indeed, interactive branding generally revolves around five components - content, community, commerce, customization, and customer care. Your web identity can be greatly improved by considering these aspects in relation to your business.
Contact us now to arrange a web identity consultation for your business.
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